Sida lagu sheegay warbixin dhawaan ay soo saartay Teleborsa, Tobaakada British American Tobacco (BAT) Talyaanigu waxay ku qabatay magaalada Milano munaasabad weyn oo lagu daahfurayo tubaakada cusub, glo Hilo. Si rasmi ah loogu qeexay "kacaanka tignoolajiyada ee tubaakada kulul," alaabtani kuma koobna oo kaliya 100% Talyaani ah{2}} kartoonada tubaakada ee la sameeyay laakiin sidoo kale waxay daaha ka qaadaysaa xeelada hamiga BAT ee suuqa talyaaniga- maalgashi ka badan €500 milyan mudo shan sano ah, ballaarinta kaliya ee cusub-nooca wax soo saarka tubaakada, iyo 6 saldhig wax soo saarka sigaarka. Dhaqdhaqaaqyadani waxay bartilmaansan yihiin awoodda suuqa maxalliga ah labadaba waxayna dardargeliyaan dhoofinta caalamiga ah.
1. Daah-furka badeecada cusub: Talyaanigu waxa uu noqday suuqa ugu horeeya ee caalamka oo dhan, iyadoo e{1}kartijyada sigaarka lagu farsameeyay gabi ahaanba gudaha.
Talaabada muhiimka ah ee Tubaakada Ameerikaanka ah (BAT) ee suuqa tubaakada cusub, bilaabista glo Hilo waxa ay xambaarsan tahay ahmiyado badan. Marka laga eego dhinaca wax soo saarka, kartoonkeeda ayaa 100% lagu sameeyay Talyaaniga, iyagoo sii wadaya ballanqaadka astaanta "tayada deegaanka." Marka loo eego dhinaca suuqa, Talyaanigu waa mid ka mid ah waddama ugu horreeya adduunka si uu u soo bandhigo nidaamka deegaanka ee qalabkan kooxda BAT, taasoo muujinaysa muhiimada istiraatijiyadeed ee asaasiga ah.
Doorashada Talyaaniga oo ah suuqa muhiimka ah maaha shil. Sida uu qabo Fabio de Petris, maamulaha BAT Italy, suuqa tubaakada cusub ee Talyaanigu aad buu u bislaaday-hadda, qiyaastii hal-saddex meelood meel macaamiisha talyaani ayaa durba isticmaalayay badeecooyinka tubaakada cusub, waana saami aad uga badan celceliska Yurub. Xogtu waxay muujinaysaa in wadarta guud ee dadka tubaakada cusub ee Yurub ku nool ay ku dhow yihiin 30 milyan, iyadoo Talyaanigu keligiis yahay 25 milyan. Saldhiggan isticmaale ee weyn iyo aqbalaadda sare waxay ka dhigaysaa "goob tijaabo ah oo ku habboon" soo saarista alaabada cusub.
2. Kordhinta awoodda wax-soo-saarka: Maalgelinta 500 milyan si loo ballaariyo wax-soo-saarka 16 khadadka, saldhigga Trieste wuxuu noqonayaa xarun xudun u ah.
Si loo taageero wax soo saarka ballaaran iyo dhoofinta caalamiga ah ee glo Hilo, tubaakada British American Tubaakada (BAT) ayaa horay u qorsheysay marka la eego awoodda wax soo saarka. 2023, kooxdu waxay furtey saldhigeeda wax soo saarka caalamiga ah ee u heellan wax soo saarka tubaakada cusub ee Trieste, Italy, waxayna dejisay qorshe maalgashi shan{2} oo ka badan €500 milyan.
Dhawaan, kooxdu waxay sii waday inay ku darto 16 khadadka wax soo saarka tubaakada kulaylka ah ee saldhigga, gaar ahaan goobta glo Hilo. Dhab ahaantii, kobcinta awoodda saldhigga ayaa mar hore bilaabatay: markii hore diiradda saaraya soo saarista boorsooyinka nicotine-ka afka, waxa ay hadda ku fidday qaybta tubaakada kulul, samaynta "multi{2}} caynsanaan qayb, buuxa-soosaarka silsiladda". Hadda, saldhigyada nikotiinta afka laga qaato waxaa la siiyaa 14 waddan oo adduunka oo dhan ah, xooggooduna si joogto ah ayuu uga koray heerkiisii hore ilaa 350 qof. Iyada oo khadadka wax soo saarka cusub ee online soo socda, xoog shaqaale ayaa sii wadi doona ballaarinta.
3. Shaqaalaysiinta iyo dhoofinta: waa "double faa'iido" oo dhaqaajisa wareegga dhaqaalaha maxalliga ah.
Maalgelinta tubaakada British American (BAT) ee Talyaaniga kaliya maaha go'aan ganacsi; waxa kale oo ay duraysaa firfircoonida dhaqaalaha gudaha. Sida qorshuhu yahay, 500 milyan oo Yuuro oo maalgashi muddo shan sano ah ayaa si dadban u abuuri doonta ku dhawaad 2,700 oo shaqo, iyadoo isla markaa la abuurayo 600 jagooyin toos ah iyo kuwo dadban iyadoo la kaashanayo la-hawlgalayaasha maxalliga ah, daboolaya maamulka, wax soo saarka, iyo silsiladda saadka.
Waqtiga fog, goobta Trieste waxay noqon doontaa "xarunta dhoofinta caalamiga ah" ee BAT ee alaabta tubaakada cusub. Iyadoo 16-ka khadadka wax soo saarka ee cusub ay shaqeynayaan, marka lagu daro buuxinta baahida gudaha ee Talyaaniga, tiro badan oo alaabta glo Hilo ah ayaa laga soo rari doonaa suuqa caalamiga ah halkan, taas oo sii xoojinaysa tartanka caalamiga ah ee BAT ee warshadaha tubaakada ee kulul.
4. Balaadhinta Caalamiga ah: Laga bilaabo Talyaaniga, waxaana ku xiga Poland iyo Serbia.
Daahfurka glo Hilo ee Talyaaniga ayaa ah talaabadii ugu horaysay ee tubaakada British American ku balaadhinta caalamka. Sida laga soo xigtay qorshooyinka hore loo shaaciyay, khadka alaabada ayaa si tartiib tartiib ah u geli doona suuqyada Polish iyo Serbian.
Iyada oo alaabada tubaakada cusub ay noqonayaan mishiinka udub dhexaadka u ah koritaanka warshadaha, tubaakada British American Tubaakada, iyada oo loo marayo qaabka "wax soo saarka maxaliga ah + dhoofinta caalamiga ah," labaduba waxay xoojinayaan faa'iidooyinkeeda suuqyada qaan-gaarka ah waxayna aasaas u yihiin ballaarinta mustaqbalka ee suuqyada soo koraya. Bilawga iyo balaadhinta glo Hilo waxa laga yaabaa inay noqoto "doorsoomiyaha muhiimka ah" ee tartanka dhexdiisa suuqa tubaakada kulul.
